ANALYTICS BLOG

April 19, 2019

You have run the distributions for your KPI, created demographic profiles of your brand and the competitive brands, and maybe even generated detailed crosstabs showing purchase reasons by product features. That’s a great start to get the lay of the land and identify em...

March 28, 2017

Natural Language Processing (NLP) is a way to “train” computers to use human words to do useful things

(Chowdhury, 2003)*. The collective wisdom of Wikipedia organizes NLP's specific tasks in four general areas:

- Syntax
- Semantics
- Discourse
- Speech

The theory and pra...

February 16, 2016

...it would rank at the bottom of the world for urban access to clean water. The preface to current crisis was written in 2013 when the Governor-appointed emergency manager authorized Flint's switch from a safe water source to a less expensive one. In the spr...

December 18, 2015

According to Nate Silver, the obsession with "big data" is declining and is being replaced by an informed curiosity about "data science." This transition indicates that collecting data only for data's sake is not a worthy exercise. Instead, data scientists focus on est...

October 15, 2015

 

 ATLAS.ti is a software package used for pooling and analyzing qualitative data. Whereas statistical software packages have limited qualitative functionality, programs like ATLAS.ti offer the ability to store and code interview transcripts, field notes and multimedia...

September 29, 2015

Research increasingly questions the usefulness of course evaluations. It is true that the surveys administered across colleges and universities provide feedback to the educator. However, evaluations are also used to measure learning and teaching effectiveness, somethin...

September 20, 2015

In college teaching, metacognition is the idea that students can improve their learning by reflecting on how people learn and how students themselves learn. People engage in metacognitive activities all the time. For example, I still remember thinking, "Next time, I sh...

September 5, 2015

Using Atlas.ti to analyze posts from #Occupy's blog, the manuscript argues that the movement's death has been slightly exageraged, because #Occupy falls outside of the focus of mainstream social movement theories. At the same time, the literature on #Occupy is not suff...

July 28, 2015

 

  

While representational diverisity has been a major priority of Kalamazoo College's adminsitration, cultural change has been slow to achieve. As a result, the end of Winter quarter saw tensions between students peaking. The institution's reaction was to set up a...

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