In survey research, correlation is the extent of the relationship between two scale or numerical questions. That connection empowers decision makers to reallocate resources toward one feature of a product/service or another. For customers who research the features of a...

 ATLAS.ti is a software package used for pooling and analyzing qualitative data. Whereas statistical software packages have limited qualitative functionality, programs like ATLAS.ti offer the ability to store and code interview transcripts, field notes and multimedia...